
VISION
Fresh & Fair aims to be an effective conduit between Indian farmers & global purchasers governed by fair & ethical practices & establish India as the most prefered global sourcing partner for farm produce.

MISSION
to partner with farmers from sourcing to selling & be a catalyst for establishing a sustainable model of growth & ideal farm practices & to be a global supplier of agro-produce compliant with global benchmarks. To promote agriculture as a sustainable & respectable tool of livelihood for the farmer fraternity of India by engaging in effective community sensitization & CSR activities.
VALUES
OUR TEAM
Hemant belongs to a family which has a tradition of growing grapes from more than 50 years. He is an engineer who also has a post graduate diploma in Finance, from the USA. An entrepreneur himself, his techno-commercial credentials add a crucial edge to his ways of handling a business venture. Having widely travelled across the globe also has added a global perspective to his working. He is at the helm of affairs for marketing as well as finance.


Born in a family of grape growers, Piyush is a serial entrepreneur and has proven his entrepreneurial skills in the fields of agriculture, precious metals and real estate. Agriculture and its allied professions have been his passion. Just in his early forties, with his ethical & fair practices he has established himself in the field of trading of agro commodities.
He has worked in countries like UK, Germany, France, Sri Lanka, Hongkong and the Middle East region. He is well versed with international trade norms of agriculture and has been associated with international trading giants like Aldi, Rewe, Lidl, and the likes. He regularly visits Trade shows such as Fruit Logistica at various locations, to stay in touch with the global trends.
A post graduate in agricultural sciences, Sudhir’s hands-on experience in nurturing vineyards is a blessing for associate farmers. He is equipped with certifications like BRC Lead Auditor & Global GAP internal Auditor & has also attended Fair Trade Awareness program. He also has a Agriculture Business Management degree from Van Hall Institute, The Netherlands.
This multi-dimensional skill-set of Sudhir enables a meaningful contribution towards the growth of the farmer fraternity. He strongly believes that a complete sowing-to-selling guidance to farmers can not only benefit the farmers but also ensures that the end consumer of supermarkets across the globe gets a world-class product.
